Brand Manager – Personal Care
Location: Delhi NCR (Ghaziabad)
Employment Type: Full-Time
Experience: 5–8 Years
Department: Brand & Marketing
About Us
We are building a premium consumer brand from the ground up with a vision to redefine the Personal Care industry through innovation, superior product quality, thoughtful design, and exceptional consumer experiences. Our focus is on creating premium products across Hair Care, Skin Care, Bath & Body, Wellness, and Lifestyle categories that consumers genuinely love and trust.
As an early member of our founding team, you’ll have the rare opportunity to build a brand from scratch, influence strategic decisions, launch breakthrough products, and create a lasting impact in one of India’s fastest-growing consumer categories.
Position Overview
We are looking for a highly entrepreneurial and passionate Brand Manager who understands consumers, loves building brands, and has successfully managed product launches in the Personal Care, Beauty, Cosmetics, Luxury, Fashion, or FMCG sectors.
The ideal candidate is equally comfortable discussing product formulations with R&D teams, reviewing packaging designs with creative agencies, analyzing digital campaign performance, and presenting long-term brand strategy to the leadership team.
This role offers complete ownership of the brand lifecycle—from consumer insights and product innovation to packaging, marketing communication, digital growth, and commercial success.
Key Responsibilities
Brand Strategy & Positioning
- Develop long-term brand vision, positioning, and growth strategy.
- Define target consumer personas and customer segmentation.
- Build a differentiated premium brand identity.
- Develop annual brand plans and quarterly marketing calendars.
- Conduct category mapping and competitor benchmarking.
- Identify emerging trends and white-space opportunities.
- Create compelling brand narratives and storytelling frameworks.
- Drive brand consistency across all online and offline touchpoints.
Product Innovation & Development
- Identify new product opportunities based on market research and consumer insights.
- Work closely with R&D and product development teams to create innovative formulations.
- Lead the complete New Product Development (NPD) lifecycle.
- Define product architecture and portfolio strategy.
- Conduct product concept testing and validation.
- Collaborate with sourcing and procurement teams for premium ingredients and packaging materials.
- Ensure products meet regulatory and quality standards.
Packaging Development
- Lead premium packaging design from concept to commercialization.
- Develop innovative packaging that enhances shelf appeal and consumer experience.
- Coordinate with design agencies, packaging vendors, and manufacturers.
- Optimize packaging for cost, sustainability, logistics, and premium aesthetics.
- Approve artwork, labeling, and regulatory compliance.
Consumer Research & Market Insights
- Conduct qualitative and quantitative consumer research.
- Analyze customer reviews and product feedback.
- Monitor market trends, pricing, and competitor launches.
- Perform consumer behavior analysis.
- Identify unmet consumer needs and translate them into product opportunities.
- Build actionable insights to support strategic decision-making.
Marketing & Brand Communication
- Develop integrated marketing campaigns across digital and traditional channels.
- Create annual communication strategy and campaign roadmaps.
- Work with creative agencies to produce premium visual assets and brand content.
- Review advertising creatives, videos, photography, and copywriting.
- Build strong brand awareness and consumer engagement.
- Ensure consistent brand communication across all platforms.
Digital Marketing
Partner with the Digital Marketing team to drive growth across:
- Meta (Facebook & Instagram)
- Google Ads
- YouTube
- Amazon Advertising
- Influencer Marketing
- Affiliate Marketing
- SEO & Content Marketing
- Email Marketing
- WhatsApp Marketing
- CRM & Customer Retention
Monitor and optimize key metrics including:
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Customer Lifetime Value (LTV)
- Repeat Purchase Rate
- Retention
- Brand Search Volume
Product Launch & Go-to-Market (GTM)
- Develop launch strategy for new product categories.
- Create pricing and promotional strategy.
- Coordinate with Sales, Operations, Manufacturing, and Supply Chain teams.
- Plan influencer campaigns and product seeding.
- Manage launch calendars and timelines.
- Support marketplace onboarding and retail expansion.
- Measure launch success and optimize post-launch performance.
Marketplace & E-Commerce
Drive brand growth across:
- Amazon
- Flipkart
- Nykaa
- Blinkit
- Zepto
- Swiggy Instamart
- D2C Website
Responsibilities include:
- Product listing optimization
- Content enhancement
- A+ Content
- Brand Store management
- Ratings & Reviews strategy
- Search optimization
- Promotional planning
- Conversion optimization
Cross-Functional Leadership
Collaborate closely with:
- Founders
- R&D
- Product Development
- Manufacturing
- Packaging
- Procurement
- Creative Team
- Digital Marketing
- Sales
- Finance
- Regulatory Affairs
- Operations
- Supply Chain
Budget & Commercial Management
- Manage annual brand budgets.
- Track marketing ROI.
- Forecast product demand.
- Analyze profitability.
- Improve gross margins.
- Evaluate agency performance and marketing investments.
Performance Measurement
Track and improve:
- Revenue Growth
- Market Share
- Product Ratings
- Consumer Satisfaction
- Brand Awareness
- Repeat Purchase Rate
- Customer Retention
- Marketing ROI
- Campaign Performance
- Category Growth
Required Experience
- 5–8 years of Brand Management experience.
- Minimum 3 years in Personal Care, Beauty, Cosmetics, Luxury, Fragrance, Fashion, Wellness, or FMCG.
- Proven experience launching successful consumer products.
- Experience working with premium consumer brands is preferred.
- Strong understanding of D2C and marketplace ecosystems.
- Experience managing creative agencies and external partners.
Required Skills
- Brand Strategy
- Consumer Insights
- Product Development
- Packaging Development
- New Product Launches
- Category Management
- Market Research
- Pricing Strategy
- Go-To-Market Planning
- Marketing Communication
- Digital Marketing
- Influencer Marketing
- E-commerce
- Performance Marketing
- Budget Management
- Vendor Management
- Project Management
- Data Analysis
- Commercial Planning
Preferred Industry Experience
Candidates from the following industries are encouraged to apply:
- Personal Care
- Hair Care
- Skin Care
- Cosmetics
- Beauty
- Luxury
- Fragrance
- Ayurveda
- Wellness
- Premium FMCG
- Fashion & Lifestyle
Educational Qualification
- MBA in Marketing from a reputed institute preferred.
- Bachelor’s degree with strong brand management experience will also be considered.
Ideal Candidate
You are someone who:
- Thinks like an entrepreneur.
- Is passionate about building brands from scratch.
- Has a strong eye for premium packaging and design.
- Loves innovation and product creation.
- Balances creativity with analytical thinking.
- Is highly consumer-centric and data-driven.
- Can manage multiple priorities in a fast-paced startup environment.
- Has exceptional communication and stakeholder management skills.
- Takes ownership and thrives with minimal supervision.
Why Join Us?
- Build a premium consumer brand from Day One.
- Work directly with the founders and influence strategic decisions.
- Lead exciting product launches across multiple categories.
- High ownership, autonomy, and visibility.
- Opportunity to create products that reach millions of consumers.
- Entrepreneurial work culture with rapid learning and career growth.
- Competitive compensation with performance-based incentives.
Compensation & Benefits
- Competitive Fixed Salary
- Performance Bonus
- ESOPs (for exceptional candidates)
- Career Growth Opportunities
- Learning & Development Support
How to Apply
Interested candidates should email their updated resume along with the following details:
- Current CTC
- Expected CTC
- Notice Period
- Current Location
- Brands or product categories managed
- LinkedIn Profile (optional)
Email your application to:
